Native ads are great...

Except when they aren't.

Native advertising has brought a lot of value to content publishers, but on pages where users have strong commercial intent, these ads are often lacking.

Bad Targeting: Native ads typically target at the site level, not the page level, because there isn't enough ad inventory to closely target your users' interests. 

Reduced Engagement: With sensational images and copy, native ads often distract users, even leading them away to your competitors.

Lost Revenue: When you show ads that don't match your users' interests, you're missing a big opportunity to make more money from your site.