The Editorial Unit 

  • Includes headline, intro text and at least three keywords. 
  • Typically shown below articles.
  • Multiple formats depending on the site. 

 

The Pencil Unit 

  • 2-4 keyword unit presented in one row.
  • ypically shown below title of articles or at bottom of articles.
  • Multiple formats depending on the site.

 

The Standard IAB Unit

  • Includes headline, intro text and at least three keywords. 
  • Typically shown below articles.
  • Multiple formats depending on the site.

 

The Inline Keyword Unit 

  • Identifies relevant keywords in text.
  • Shows 2-3 keywords of related ads immediately after trigger keyword. 
  • No hover effects.
  • Leverages the existing styles of the sites to integrate tightly.